What agencies need to know about building a successful real estate website

For the modern real estate marketer, the digital world has become a must-have tool. Websites have become a foundational piece of real estate marketing, and a strong and engaging digital presence is a must-have for any real estate professional or business looking to reach their target audience. But, what should a real estate business or individual consider when designing their website to make sure it’s a success? 

What content should be included, how should it be organized, and how can visitors to the site find relevant information? While there are many factors that go into the success of any website, it’s essential to plan for the potential with regard to what to expect. So, what you should know about building a successful real estate website?

What to include on your real estate website

The first and foremost thing you need to consider when designing your real estate website is what is included on the page. You can’t just throw some links and a few photos on the homepage and then sit back and wait for people to find you. You need to plan ahead and think about the potential customers who will be visiting your home. 

Depending on the nature of your business, you may want to include information such as:

– Contact information

– Home size

– Construction timeline

– Virtual tour 

– Link to maps

– House description

How to attract potential buyers with your real estate website

Asking potential customers to “check this out” or “visit my website” is never a good sign. Instead, create a landing page that invites potential customers to take the next step and make a purchase. For instance, if you sell real estate in the Pacific Northwest, you can create a “check this out” page that encourages visitors to visit your website to learn more about your listings and available properties. But, before you can invite people to your site, you need to have their attention. So, what can you do to get potential customers’ attention?

Importance of having a clear and easy navigation

When building a real estate website, you need to make sure that visitors to the site are able to easily find what they’re looking for. This means having a clear and easy navigation at the top of your homepage. For example, if your home is in Las Vegas and you have three homes to show, you would want visitors to your Las Vegas home page to easily be able to find the one they are looking for. Having a clear and easy navigation makes it much easier for potential buyers to find what they’re looking for when they’re on your site. Check out guide on what is IDX in real estate.

Should real estate websites show property details

While it’s important to include relevant information in your homepage, it’s even more important to include information on your property pages that will help potential customers find what they’re looking for. This is because your property pages are the place where you’ll be listing your available homes. Therefore, having details such as the square footage, recent sales, and price Range are essential to make your property pages successful. However, if your market is saturated with real estate websites, it can be difficult to find the specific information you need. Fortunately, you can always use Google to search for properties nearby and find the closest match to what you’re selling.


The internet is a wonderful place where anyone can seek information. However, when marketing a business, it’s important to consider the potential customers and choose the right market. That way, you’ll be well on your way to marketing your real estate home.


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