by Instagram is an advertising centre you simply can’t ignore, with over a billion periodic users and an efficient algorithm. However, the platform is a decidedly competitive playground, specifically when it comes to determining your brand’s existence and developing your follower base.
Let’s talk stats to truly identify the top platform’s potential:
So, how do you make the most of this big user base?
Fortunately, we’ve got you covered with comprehensive secrets to gaining more Instagram followers and maintaining your visibility and engagement. We’re here to show you how to make your company stand out on Instagram. So, read to the end to discover new insights and strategies for connecting with your target audience.
Quality should come before quantity.
Some digital marketers say you should post on Instagram every day at least once or three times. But the exact number depends on the brand and what it needs. Spreading the word about your brand is important, but if you post the same thing over and over, your Instagram followers might think it’s spam and decide to stop following you. Second, if you start posting a lot every day and then cut back, the people you want to engage with you may stop responding as much. If you can’t come up with good content every day, you need to publish posts less often. When posting, it’s usually better to have a few great posts every week than a bunch of bad ones.
Use hashtags for specific topics
So that people stay with you, you want to get Instagram followers who are genuinely interested in what you do and have to offer. Using too many awkwardly crammed buzzwords that aren’t related to your business will get you unwanted followers, which will lower your engagement rate. So, you need to use hashtags in your posts that people who are likely to see them would search for. Being more specific will bring you more visitors who are genuinely interested, and those people are more likely to become long-term followers.
Write an interesting bio
When someone visits your profile, the first thing they see is your bio. Because of this, a bio is very important for making a good first impression on people who are interested in or already following you. You need to make an interesting bio for Instagram if you want people to follow you. Along with the basics, like your contact information and website link, you need to tell the story of your brand in a way that is interesting and different. Just saying what kind of business you have won’t make you stand out. Your audience needs a reason to interact with and follow your brand.
Make your own Instagram brand identity
The next thing that most people who visit your profile will see after your bio is your Instagram feed. When people scroll down your profile, what they see helps them decide if they like your brand and want to follow it.
Consistency is important when it comes to your profile’s post styles, color palette, tone of voice, and other things that make up your brand’s identity. By doing this, anyone who sees your future posts will instantly think of your brand. Simply these secrets to gaining more Instagram followers, help you to get positive benefits.
Label your stories and posts with their locations.
Did you know that you can make it easier for people to find your Instagram posts and Stories by including where you are? There is a feature that not many people use, but it has a big effect!
The location tag, also known as a geotag, tells the computer where you are or where the picture or video was taken. It also lets your posts be grouped with other content that has been marked for that area.
Host Routine Gateways
Another great way to get new Instagram followers is to hold giveaways. If you give things away on your account often, you will reach a lot more people. By doing this, people will be able to follow you on Instagram and, by extension, other social media sites. If you only want to reach people on one platform, you might want to promote your giveaway in closed groups on other social media sites, like Facebook. Giveaway blogs that list your campaign would also help get the word out about your Instagram campaign. Giveaways might not help much if your goal is to make more sales. But if all you want to do is quickly get new Instagram followers, this method might work well.
Get to know the best people in your field.
For example, you can work with well-known names in your industry to write a product review or a thought leadership piece about your business’s goods or services. Have faith in us—this is a great way to build credibility among people in the same field and get them to follow you. Is your Instagram following too small? This is a surefire way to get more people to follow you. But it might not be as targeted as giving something away on a related, specialized blog.
In the end
You can reach a lot of people on Instagram, and getting new followers is a journey that you should start. You can set yourself up for success by focusing on high-quality content, using relevant hashtags, writing an interesting bio, and staying true to your brand’s identity. Don’t forget how powerful geotagging, working with influencers, and fun giveaways can be—they can also help you get a lot more followers. Most importantly, working with leaders in your field gives your brand more credibility. Use these tips as a starting point, then get creative and watch your Instagram account grow. Keep in mind that people are waiting to connect with your unique story. Start your journey on Instagram right away!
Don’t forget to stay in touch with us to get more social media tips and tricks and to easily grow your brand’s presence.
