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How To Make Powerful And Engaging Business Videos

by Sonal Shukla

How To Make Powerful And Engaging Business Videos

If you are a business owner, you are constantly looking for effective ways to promote either your product or services or both. If you look back, you will realize that the ways to advertise earlier were very limited – only to the radio, television, or print media (newspapers, magazines, hoardings, pamphlets, etc.) With the advancement of technology, there are a plethora of options available now to reach out to the masses. Digital marketing options have grown by leaps and bounds, with new avenues opening up every day. In fact, video marketing statistics show that video marketing is one of the best and most effective ways to reach your audience. The stats look impressive, but it is a prevalent myth that the logistics such as cost, time, and resources that go into video marketing are beyond the threshold for business owners. 

However, this is not necessarily true. You can use the best video templates to help you save time and effort while creating the perfect videos for your audience and business.  

Here are some things you need to keep in mind when creating powerful and engaging business videos when you use the best video editing tools

  1. Curiosity kills the cat: It would be apt to say here that curiosity helps close sales. Capture the curiosity of your audience. You can do this by giving them the knowledge that you know they lack. Just like a movie trailer, you can blend all the interesting bits of your video and have them play in the initial part of the full-length video. This will pique their curiosity. 
  2. Have a target audience in mind: This will give you clarity on what content you need to have in the video. 
  3. Visuals matter: That’s the difference between documentaries and movies! Include eye-catching visuals and effects for better engagement. 
  4. Humanize the video: You are creating videos for humans, so you will need to engage them by bringing their emotions into the picture. A good way would be to include ethos, pathos and logos, aka ethics, emotions, and logic in your videos.

Here are 3 types of videos that you can create to engage your audience:

  1. How-to Videos:

Whether you are a food blogger or a digital artist, one of the best ways to reach out to your audience is by explaining your product or service to your audience. Here are some useful ideas: as a restaurant owner, you can have a video about how to set up the perfect dinner table, or talk about how to use different dinnerware, etc. As a travel blogger, you can make videos about how to pack your bags for the perfect weekend getaway. As a cleaning brand, you can make videos about how to clean various home or office surfaces, etc. As a digital artist, you can reach out to your audience by making videos about simple techniques, such as making color gradients. 

You can brainstorm and come up with ideas to make go-to videos related to your business or product. You can use the best video templates to make effective videos. This will keep your audience engaged and also rope in new clients or customers. 

  1. Product information

If you are looking for ways to showcase your product or service, why not get straight to it? The best way to do that is by making an explainer video. If you are a property broker, the best way to show off your expertise is by making a short walk-through video of the house. If you want to take the video up a notch higher, you can either add background music or a simple voice-over explaining the different areas of the house. Similarly, if you are showcasing a product, you can take short videos highlighting the uniqueness of your products. You can add simple effects with the InVideo tool. This is the best online video editor tool to add interesting effects to your video. 

n experiment with simple things such as angles, lighting, and backgrounds. Take multiple shots so that you can choose and compile the best ones for your final video. 

  1. Explainer Videos 

Explainer videos are the best, most popular, and preferred way to interact with your audience about your brand, business, or product. The main purpose of this kind of video is to educate, inform, and bring about awareness in the audience about your brand, business, or product. Visually appealing videos help catch the attention of your audience and keep them engaged. This method is more effective than just leaving your audience to read pages of information, as it is highly likely that they will not even reach the end of it. 

The main advantage of making explainer videos is that you have the freedom of using videos, animations, digital graphics, etc., as per your content and requirement. If your video has statistics, you can get creative and use 3D graphs to explain it to your audiences. This is very effective in terms of engagement, understanding, and interaction. 

Why Videos?

Video creators know that videos contain more information that can be shared in a far shorter span than text-based content. Videos are easily shareable across various platforms. This is a massive advantage for you as you can effortlessly and organically reach out to more people online. If you create good videos, your audience does half the work for you by sharing your content ahead. 

Interesting videos will keep your audience engaged for longer. This means that they will spend a long time on your website or page. This will alert the algorithm to rank your page higher due to a high engagement rate, and that is exactly what your business needs. 

Look at it this way- as a video creator, you upload a well-made video. Your audience watches it. Firstly, they share this video with people who may be interested but are not yet familiar with your brand or business, or product. This cycle continues, and you effortlessly reach more audiences. Secondly, everyone who watches the video spends some time on your website or page watching that video. This increases the hover time on your page. The algorithm picks it up and understands that your page has a high engagement rate. This automatically ranks your page higher in the search engine. If your page is ranked higher, more people are likely to see it. This, in turn, helps you reach more people.  

You see now how a well-made video can boost your brand image and your business in one shot? If you haven’t already taken up video marketing, there is no better time than now. Your first video may not be the best, but it is a start. You will soon get the knack of it and can be on your way to creating many more business-boosting videos in no time. The key is to keep your audience engaged and get them to take action based on your videos. That is how you can use powerful and engaging business videos to your advantage to close sales.  

 

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